Who I am
I got hooked on journalism as student at the University of Illinois in the early 1970s, and stayed hooked for more than four decades. I've worked with the best in the business at the best papers in America - the New York Times, Wall Street Journal and Los Angeles Times.
During my career, I have interviewed prime ministers (of Iceland) and future prime ministers (of Britain). I have been deposed by lawyers for Donald Trump (before he became president). I have covered tense international trade negotiations, foretold why the euro currency would face many challenges, written about the legalization of gay marriage in Europe (many years earlier than in the U.S.) and profiled the last manned fire watchtower in the woods of northern Maine. I witnessed the collapse of the Twin Towers across the street from the WSJ offices on 9/11.
Why journalism? I love the energy, the passion, the dedication, the people. After many years of editing, I have returned to writing. My first book - "Billion Dollar Brand Club," about upstart brands taking on corporate giants that long dominated the trillion-dollar consumer economy - is being published Jan. 28, 2020.
Click here to order: www.amazon.com/Billion-Dollar-Brand-Club-Disruptors/dp/1250313066
“In Silicon Valley, billion dollar companies were once called ‘unicorns’ because they were so rare. These businesses have disrupted the entire retail sector, but until now no one has really understood how they did it. Lawrence Ingrassia’s fascinating, fast-paced, and truly elucidating book details how a herd of unicorns changed the way we live, and will continue to disrupt the business world for decades to come.” --Nick Bilton, special correspondent, Vanity Fair, and author of Hatching Twitter
“Billion Dollar Brand Club chronicles the seismic changes rocking retail. Lawrence Ingrassia does a masterful job illuminating the new breed of internet-forged brands and the savvy entrepreneurs who have overthrown decades of thinking about what it means to sell.” --Brad Stone, author of The Everything Store
“Lawrence Ingrassia has given us an exhilarating behind-the-scenes look at the personalities and processes shaping what we buy and how. Every page is full of insight and real-world stories about what it takes to create a product and brand that will be around for the long term in a world where things move faster than ever.” --Eric Ries, author of The Startup Way and The Lean Startup, and founder and CEO of LTSE
“In the last few years, upstart brands have come out of nowhere to take over huge businesses. Think Warby Parker, Casper, and Dollar Shave Club. How did they do it? That’s the question everyone, from consumers to the big brands who previously owned these categories, wants to know. Lawrence Ingrassia’s engaging, must-read new book, Billion Dollar Brand Club, has the answers.” --Bethany McLean, coauthor of The Smartest Guys in the Room and All the Devils Are Here