ACCOLADES
- No. 2 on Inc. magazine's list of "10 Best New Business Books of 2020": "With tumbleweeds blowing across the retail landscape, direct-to-consumer brands are among the few winners of 2020. Ingrassia, a business journalist, recounts the stories and strategies of some of the most successful; explores their appeal to funders and fans; and describes the false steps of the legacy brands that never saw them coming."
- "Editors' Choice: New Books We Recommend," The New York Times: "A vivid illustration of the direct-to-consumer revolution, pitting legacy brands against the hungry newcomers who outsmarted them."
- Chosen as one of "The 20 Best Business Books of 2020" by Entrepreneur's Handbook: "The startups discussed are the kind of sexy stories many people hope their company will become. Yet we also see overhyped companies and what brought them down. For people who love case studies, this is a no brainer."
- Selected for "Best in Business Book Awards" shortlist for 2020. SABEW Best in Business
EXCERPTS and COVERAGE
New York Times excerpt, Sunday Business, Jan. 26, 2020, "They Took on Giants, And Changed How You Shop"
The Information, Jan. 24, 2020, "The Secret to Success in the Direct-to-Consumer Market"
New York Times book review, Jan. 28, 2020, "Buying a Mattress in an Actual Store? That's So 2010"
CNBC-TV, Jan. 31, 2020, "Journalist Larry Ingrassia releases book about direct-to-consumer revolution disrupting big brands"
Fox Business News, Jan. 30, 2020, "Author explains how startups can compete with giants"
Vanity Fair podcast, Into the Hive with Nick Bilton, Jan. 31, 2020, "The Economic Armageddon Ravaging America"
Wall Street Journal book review, Feb. 4, 2020, "Billion Dollar Brand Club Review: Clicking the 'Disrupt' Button"
Fast Company excerpt, Feb. 5, 2020, "How Warby Parker emerged from the pack to become the 'it' online eyeglass startup"
Bloomberg Opinion, Feb. 6, 2020, "Casper Was Ill-Prepared to Leave Unicorn Realm for Real World"
Recode Decode podcast, Feb. 11, 2020, "Larry Ingrassia: How Warby Parker, Dollar Shave Club and other disruptors became billion-dollar companies"
RetailGeek, Feb. 12, 2020, "Jason & Scot Show Episode 207, Billion Dollar Brand Club author Lawrence Ingrassia"
Talks at Google, Feb. 5, 2020, "Larry Ingrassia: Billion Dollar Brand Club"
Medium excerpt, Feb. 13, 2020, "Meet the Investor Who Bet Early on Warby Parker, Dollar Shave Club and Glossier"
Inc. magazine, March/April 2020 issue, "Inside the Success of Dollar Shave Club and Why DTC Changed the Retail Landscape"
Contagious.com, March 6, 2020, "Dissecting the DTC brands disrupting razors, mattresses and much more"
LifeSelfMastery podcast, April 10, 2020, "Larry Ingrassia, Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy"
Punk Rock HR podcast, May 4, 2020, "Billion Dollar Brand Club with Larry Ingrassia"
Monday Morning Radio podcast, June 1, 2020, "You'll Definitely Want Membership in This Elite Club"
ReadMoreCO, Author Interview, "Q&A With Lawrence Ingrassia," Billion Dollar Brand Club
EVENTS
Jan. 31: 92nd St. Y, New York, 7 p.m., "Disrupting Business with the Billion Dollar Brand Club," a conversation with author Charles Duhigg and Quip founder Simon Enever
Feb. 3: WORD Bookstore, Jersey City, 6 p.m.
Feb. 5: Book Passage, Ferry Building, San Francisco, 7 p.m.
Feb. 6: Books Inc., Mountain View, CA, 7 p.m.
Invited to appear, canceled due to coronavirus
March 14: Tucson Festival of Books, 2:30 p.m., "How We Buy Things," a conversation with authors Mike Isaac and Adam Minter
Invited to appear, canceled due to coronavirus
March 15: Tucson Festival of Books, 11:30 a.m., "The Disruptors of Silicon Valley," a conversation with authors Julian Guthrie and Mike Isaac
Invited to appear, canceled due to coronavirus
April 18-19: Los Angeles Times Festival of Books
- No. 2 on Inc. magazine's list of "10 Best New Business Books of 2020": "With tumbleweeds blowing across the retail landscape, direct-to-consumer brands are among the few winners of 2020. Ingrassia, a business journalist, recounts the stories and strategies of some of the most successful; explores their appeal to funders and fans; and describes the false steps of the legacy brands that never saw them coming."
- "Editors' Choice: New Books We Recommend," The New York Times: "A vivid illustration of the direct-to-consumer revolution, pitting legacy brands against the hungry newcomers who outsmarted them."
- Chosen as one of "The 20 Best Business Books of 2020" by Entrepreneur's Handbook: "The startups discussed are the kind of sexy stories many people hope their company will become. Yet we also see overhyped companies and what brought them down. For people who love case studies, this is a no brainer."
- Selected for "Best in Business Book Awards" shortlist for 2020. SABEW Best in Business
EXCERPTS and COVERAGE
New York Times excerpt, Sunday Business, Jan. 26, 2020, "They Took on Giants, And Changed How You Shop"
The Information, Jan. 24, 2020, "The Secret to Success in the Direct-to-Consumer Market"
New York Times book review, Jan. 28, 2020, "Buying a Mattress in an Actual Store? That's So 2010"
CNBC-TV, Jan. 31, 2020, "Journalist Larry Ingrassia releases book about direct-to-consumer revolution disrupting big brands"
Fox Business News, Jan. 30, 2020, "Author explains how startups can compete with giants"
Vanity Fair podcast, Into the Hive with Nick Bilton, Jan. 31, 2020, "The Economic Armageddon Ravaging America"
Wall Street Journal book review, Feb. 4, 2020, "Billion Dollar Brand Club Review: Clicking the 'Disrupt' Button"
Fast Company excerpt, Feb. 5, 2020, "How Warby Parker emerged from the pack to become the 'it' online eyeglass startup"
Bloomberg Opinion, Feb. 6, 2020, "Casper Was Ill-Prepared to Leave Unicorn Realm for Real World"
Recode Decode podcast, Feb. 11, 2020, "Larry Ingrassia: How Warby Parker, Dollar Shave Club and other disruptors became billion-dollar companies"
RetailGeek, Feb. 12, 2020, "Jason & Scot Show Episode 207, Billion Dollar Brand Club author Lawrence Ingrassia"
Talks at Google, Feb. 5, 2020, "Larry Ingrassia: Billion Dollar Brand Club"
Medium excerpt, Feb. 13, 2020, "Meet the Investor Who Bet Early on Warby Parker, Dollar Shave Club and Glossier"
Inc. magazine, March/April 2020 issue, "Inside the Success of Dollar Shave Club and Why DTC Changed the Retail Landscape"
Contagious.com, March 6, 2020, "Dissecting the DTC brands disrupting razors, mattresses and much more"
LifeSelfMastery podcast, April 10, 2020, "Larry Ingrassia, Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy"
Punk Rock HR podcast, May 4, 2020, "Billion Dollar Brand Club with Larry Ingrassia"
Monday Morning Radio podcast, June 1, 2020, "You'll Definitely Want Membership in This Elite Club"
ReadMoreCO, Author Interview, "Q&A With Lawrence Ingrassia," Billion Dollar Brand Club
EVENTS
Jan. 31: 92nd St. Y, New York, 7 p.m., "Disrupting Business with the Billion Dollar Brand Club," a conversation with author Charles Duhigg and Quip founder Simon Enever
Feb. 3: WORD Bookstore, Jersey City, 6 p.m.
Feb. 5: Book Passage, Ferry Building, San Francisco, 7 p.m.
Feb. 6: Books Inc., Mountain View, CA, 7 p.m.
Invited to appear, canceled due to coronavirus
March 14: Tucson Festival of Books, 2:30 p.m., "How We Buy Things," a conversation with authors Mike Isaac and Adam Minter
Invited to appear, canceled due to coronavirus
March 15: Tucson Festival of Books, 11:30 a.m., "The Disruptors of Silicon Valley," a conversation with authors Julian Guthrie and Mike Isaac
Invited to appear, canceled due to coronavirus
April 18-19: Los Angeles Times Festival of Books